Being able to generate Web usability on search engines is the easiest way to get your company and Web site noticed on the Internet. With that said, why do so many companies have such a hard time being able to generate hits, and end up paying for their links? It’s really quite simple; they never optimized their Web site for a search engine. Their Web usability is not usable.
Without optimizing a site it is hopeless for any company no matter how successful to expect high rankings on Google, Yahoo! or MSN. The reason is these search engines are programmed to look for specific phrases and rank those phrases by relevance for anyone searching that topic on a Web site.
If your Web site is not optimized to include the phrases you hope to attract, then why would you expect them to show up when someone searches that phrase or keyword in a search engine?
Its simple to create Web usability for your company, all you need to do is optimize your Web site. No matter the size of your company, or the size of your competitor, you can outrank them. First tip for increasing Web usability is to figure out what keywords and phrases you hope to attract to your Web site, and then work those phrases and keywords into your Web site to get search engines to take notice of them. Keywords are the core of increasing your Web usability.