Archive for September, 2008

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Google Goes Chrome with the Best Search Engine Optimization

Wednesday, September 10th, 2008

Google Chrome was launched on September 2 in the U.S. giving Internet users a new platform with the best search engine optimization. Chrome has several features which contrast with its counterparts. Mozilla Firefox, IE and Safari have a new competitive neighbor on board that is ready to make waves with the public.

The best search engine optimization features of Chrome:

TABS – Chrome’s tabs are located at the top of the window vs. below the toolbar on IE and Firefox preventing “crashing” as Google calls it. Also for the best search engine optimization, when tabs are closed the Web sites are closed as well saving more RAM.

COOKIES – All cookies are automatically deleted.

JAVASCRIPT – Pop-up windows will appear at the bottom of the screen instead of the top. Also users can choose whether to display or hide the small bar.

APPLICATIONS – Web apps don’t need an address bar or toolbar to be launched and can be used in a separate browser window.

AUTO COMPLETE – An address bar or “omnibox” which encapsulates every search possibility is also an added feature for the best search engine optimization when searching for a keyword or Web address. The most popular pages or suggestions are located in a drop down box and the user can select one or continue typing.

FAVORITES – For those of you who cannot remember what folder you put your favorite Web site into, there’s good news. Google Chrome remembers your most visited Web sites and creates both a front page listing and a snapshot of the Web site. So if you are checking your Facebook and MySpace sites daily as well as your bank account, Chrome will add these to the snapshots – more like a mini Web site on the front page as well as a regular tabbed list to the right of the page for accessibility. So cool!

Test drive Google Chrome for a week and compare its features to that of IE, Firefox and Safari. And you don’t need to track your mileage or worry about the high cost of gas at the pump. Chrome is free and may prove to be the best search engine optimization alternative to date!

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Posted in Best Search Engine Optimization Company | No Comments »

How AdWords Quality Score Affects Internet Advertising for Business

Wednesday, September 10th, 2008

When participating in Google’s AdWords program as a method of Internet advertising for business, it’s important to pay attention to the Quality Score of your keywords.

But what is this strange thing known as “Quality Score?” It’s a value that Google assigns to each of the keywords that you submit when you’re starting an AdWords campaign of Internet advertising for business. There’s a variety of factors that determine it. It’s always a good idea to remember that Google’s AdWords, like most new and innovative products of Internet advertising for business, is constantly being refined. The same goes for AdWords Quality Score ranking, so what earned you a great Quality Score yesterday may not earn you a great one tomorrow.

But the basics of Quality Score in AdWords Internet advertising for business will likely remain unchanged. Here are the basic methods of how Google determines a Quality Score for calculating the minimum bid of a keyword.

  • The historic click through rate (called CTR by online marketing pros). The click through rate is the number of times an ad was clicked on, divided by the number of times the ad appeared. With Internet advertising for business, high click through rates have high Quality Scores.
  • The keyword’s relevance to the ads in that ad’s group.
  • The quality of the landing page. On your Internet advertising for business campaign, your landing page is the page that the ad links to. A high-quality landing page is one that contains quality, relevant content. It’s a Web page that’s well-built and easy to navigate.
  • Your AdWords history. In other words, it pays to have good AdWords that get conversions as a part of your drive of Internet advertising for business.
  • The average CTR of the ads in your group. Achieve above-average CTR for your campaign of Internet advertising for business and you’ll be rewarded with a higher Quality Score.

Here’s how Google calculates a keyword’s position on Google’s search result page -

  • The ad’s historical CTR. Easy enough to understand. Good CTR = good page positioning.
  • Relevance to the search query.
  • Your account’s history. Have good past CTR’s as part of your campaign of Internet advertising for business? Google will reward you with good positioning for your new ads.

This should explain why it’s important to craft great AdWords for your campaign dealing with Internet advertising for business. It will not only help your current ads, but you’ll also get a head start with your future ads.

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Posted in Business Marketing Online | No Comments »

New Trends in Website Marketing: Today’s Tweens Know How to Find the Best Online Deals

Friday, September 5th, 2008

Here’s a recent item that anyone interested in the future of Web site marketing should take note; according to a recent joint survey by the DoubleClick Performance and ROI research, young consumers in the U.S. spent more time on the Internet than on any other form of media. 83% of all 10 to 14 year-olds spent an hour or more on line every day.

To anyone who follows media usage and Web site marketing trends, this isn’t very surprising. The Internet has been the fastest-growing form of media for awhile now. But one new surprising facet of this latest study was that many of these tweens were spending a lot of time shopping online.

And what’s even more interesting is that 40% of young consumers are using search engines like Google and Yahoo! to research products. Young consumers aren’t simply buying a product from the first Web site or the first Web site marketing campaign they see. They’re using online search to look for the best deals and to find out more information about the product.

Quite honestly, with all the hand wringing about “the kids these days,” I think it’s pretty encouraging to find that 10-14 year-olds are smart enough to engage in online product research and to ferret out deals.

But right now, most of these savvy younger consumers aren’t even counted as shoppers and buyers by most Web site marketing experts. That’s because the U.S. Department of Consumers lists 14 as the cutoff point in its definition of consumer.

What does this all mean for the future of Website marketing? It means that the newest generation of tweens (That would be the generation that comes after Generation Y, or the Millennial Generation) are not only going to be more familiar with the Internet, but they will also be sophisticated Web searchers. This generation will be the first that grew up in a world where it was possible to research and buy just about anything online. And as savvy online consumers, they will demand savvy online Web site marketing.

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Posted in Business Marketing Online, Local Internet Marketing, Ohio Search Engine Marketing | 1 Comment »

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