Maybe you’ve heard—the economy has been a bit shaky lately. Usually when downturns like this happen, both people and businesses tend to hunker down and plan their investments and spending strategies more conservatively. They tend to make stable and secure investments. And for business with advertising and marketing budgets, they tend to stick with tried and true strategies.
So why are so few Internet Web marketing companies planning on cutting their online ad budgets?
According to a report by Jupiter Research, about 83% of Internet Web marketing companies who spent more than $50,000 on paid search said that they planned to keep or enlarge their paid search budget next year. And over 90% of those Internet Web marketing reported they would spend more on paid search if they could.
According to industry research group eMarketer, Internet Web marketing with paid search marketing will more than double in the next five years – from $10 billion in 2008 to over $23 billion in 2013. That’s because when a down economy looms, companies need Internet Web marketing advertising strategies that are more focused and more efficient. Paid search is an Internet Web marketing strategy that tells advertisers that a person is specifically interested in their product.
After all, they’re searching for it online. It’s hard to think of a more targeted strategy than paid search Internet Web marketing.
Tags: internet web marketing, online marketing, search circus