If you want proof that the micro-blogging Web application Twitter presents a great online marketing strategy opportunity, then look no further then the Twitter account of online shoe store Zappos’ CEO Tony Hsieh. Hsieh, who is at the helm of one of today’s most successful online businesses, can reach his customers and his Twitter followers almost instantly with news of the latest specials that Zappos is rolling out. But he doesn’t stop there, he also takes part in an online marketing strategy where he shares his thoughts on things like his strange encounters with gardeners and reports on the complimentary shower gel in his hotel room.
Hsieh is a perfect example of how tools like Twitter can let smart companies use an online marketing strategy that gives Web-savvy consumers something they want to see before they buy: proof that there is a real person behind the company or service they are using or thinking of using.
Twitter is a great way to keep your friends, family and customers up to date with what’s going on at your company. Since you can post to Twitter from most cell phones, you can use it as an online marketing strategy that announces the latest news and events. NASA knew this, and that’s why when their Mars Phoenix rover found evidence of ice on the red planet, it was Twittered before they contacted the media.
Tags: online marketing, online marketing strategy, search circus