Archive for October, 2008

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How Niche Video Sites Will Change Online Web Marketing

Monday, October 27th, 2008

If you’ve heard anything about video online Web marketing, you’ve probably heard about how online Web marketing professionals are flocking to YouTube. But that doesn’t mean that just because everyone else is spending their video online Web marketing money at the largest video hub on the Web, you should too.

Taking the long-tail approach into consideration, your online Web marketing dollars might be best spent elsewhere, in a place that may be farther from the mainstream, and in a place where you’ll have a better chance of reaching more of your intended audience.

Nowadays, YouTube is the 800 pound gorilla of online video. But since it attracts people of all ages, in all locations and of all professions, it’s worth considering: will your online Web marketing ads really reach the audience you want them to?

With more and more niche video sites springing up, it’s easier than ever to target the viewers you want with online Web marketing. You can find video sites for sports, cooking, home improvement, pets and parenting. And more, no doubt, will soon arrive. Really. Take a look around, do a few Google searches for niche video sites. You may find a video hosting site that matches perfectly with your product and your online Web marketing goals.

Although no research has been done on the subject, many online Web marketing professionals suspect that on broad sites like YouTube and Google Video, viewers are more likely to ignore advertisements, as they quickly find that few are relevant to them. But users of highly-targeted niche sites, users who are further down the long tail, will pay more attention to online Web marketing video ads, as most ads will be relevant to them.

Of course the tradeoff is that long tail online Web marketing strategies on niche marketing sites will probably not reach nearly as many viewers as online Web marketing ads on YouTube or Google video. If you want to reach the masses, and if you need to reach tens of thousands instead of just thousands, then YouTube is probably still the way to go with your online Web marketing dollars.

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Posted in Video Search Marketing, Web Video Marketing | 2 Comments »

SEO Classes will be Offered at Cuyahoga County Ohio Library Branch in Strongsville

Wednesday, October 22nd, 2008

Search Circus and the Cleveland Ohio Library in Strongsville have teamed up to offer two SEO classes in early 2009. Are you wondering about how to blog for personal or business purposes? Then sign up for this SEO class: Blogging 101. SEO class for blogging basics is being offered on Tuesday, February, 3, 2009 from 7pm to 8:30pm.

Learn how to set-up, create and manage your own personal or corporate blog in addition to how to market your blog so you get visitors. Attendees must be age 18 or older and need to have basic computer and Internet skills. Sign up begins on December 3, 2008, find additional information on Cuyahoga Library’s Web site.

Other SEO classes also being offered at the Strongsville, Ohio library are Online Social Networking 101. Find out how you can increase your social network online through such sites as Facebook, MySpace and LinkedIn. More businesses are linking to social networks to increase their visibility among the search engines and partnerships in the business world. This class meets on Thursday, March 5, 2009 from 7pm to 8:30pm.

Both SEO classes are free to the public, but do require registration. Space is limited, so remember to sign up early. All SEO classes will be held in the Strongsville Library Meeting Room. We look forward to seeing you at either one or both of these educational SEO classes!

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Posted in Search Engine Optimization Classes, Search Engine Optimization Training | No Comments »

Will the New Economy Affect Paid Search and Internet Web Marketing?

Wednesday, October 22nd, 2008

Maybe you’ve heard—the economy has been a bit shaky lately. Usually when downturns like this happen, both people and businesses tend to hunker down and plan their investments and spending strategies more conservatively. They tend to make stable and secure investments. And for business with advertising and marketing budgets, they tend to stick with tried and true strategies.

So why are so few Internet Web marketing companies planning on cutting their online ad budgets?

According to a report by Jupiter Research, about 83% of Internet Web marketing companies who spent more than $50,000 on paid search said that they planned to keep or enlarge their paid search budget next year. And over 90% of those Internet Web marketing reported they would spend more on paid search if they could.

According to industry research group eMarketer, Internet Web marketing with paid search marketing will more than double in the next five years – from $10 billion in 2008 to over $23 billion in 2013. That’s because when a down economy looms, companies need Internet Web marketing advertising strategies that are more focused and more efficient. Paid search is an Internet Web marketing strategy that tells advertisers that a person is specifically interested in their product.

After all, they’re searching for it online. It’s hard to think of a more targeted strategy than paid search Internet Web marketing.

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Posted in Business Marketing Online, Local Internet Marketing | No Comments »

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