Archive for December, 2008

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Getting back in to Google’s Good Graces with Ethical SEO

Sunday, December 28th, 2008

OK, so you’ve used a bunch of shady SEO tactics and you can’t find yourself on Google’s results page. Or maybe you’ve hired an unethical SEO firm and again, you’re nowhere to be found when you search for your targeted keywords. What gives?

You’ve probably been blacklisted by Google. We’ve seen it happen all too often. It’s usually the result of Webmasters using dangerous and unscrupulous SEO techniques, or businesses who hire fly-by-night SEO firms who employ those same practices. That’s why it’s important to choose an ethical SEO firm when looking to boost your Google rankings.

But let’s get back to that blacklisted site. Is all hope lost? Fortunately, no. Google believes in forgiveness, and you can ask them to reconsider your site. But it’s important that you’ve purged all that nasty, dangerous stuff from your site before resubmitting it. A good, ethical SEO firm will know what needs to go and what ethical SEO techniques can stay.

It may take time after resubmitting to get ranked by Google, but if you keep up with ethical SEO, you should see your rankings steadily rise.

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Posted in Ethical SEO, Ethical Search Engine Optimization | No Comments »

Should you kill your Email Online Marketing and Promotion Budget?

Sunday, December 21st, 2008

How could email, the communication service that brought millions onto the Web in the first place, possibly die? Well, email will probably always be around in some form, but trends show that younger generations prefer to communicate through other mediums like social networks, instant messaging and text messaging. This is something that savvy online marketing and promotion companies are catching on to.

This should be no surprise to anyone who knows a teenager. To most of them, email is only for formal communication, and not a means to connect with friends and peers.

So what does this mean for online marketing and promotion? While email newsletters are still a valuable marketing tool, companies that want to reach customers in a more “non-formal” setting are going to have to use Webapps like Facebook, LinkedIn and Twitter.

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Posted in Drive Traffic to Your Website, social media marketing | No Comments »

The Most Effective Search Engine Optimization Modification that you Can do Right Now

Thursday, December 18th, 2008

If you only had a few minutes, what’s the most effective change you could make to your Website that will give it a big boost in Google’s rankings? Well, if you believe the survey of SEO experts conducted by SEOmoz, it’s the title tag.

The SEO news and information Website recently asked 39 SEO experts to rank what they thought were the most effective search engine optimization tactics. And the simple title tag earned the top spot in level of importance.

The title tag consists of those few words that appear in the top bar on most Web Browsers (usually above the “file, edit, and view” menus). The title tag also acts as that particular Web pages’ title, unsurprisingly enough.

Here’s what some search engine optimization experts had to say about the effective search engine optimization significance of the title tag:

Elisabeth Osmeloski: Not only is it one of your strongest chances to impact rankings, it is undoubtedly your BEST chance to convert a searcher to a visitor within the SERPS (search engine results pages). Get the click, get the conversion.

Christine Churchill: If you have time to do only one SEO action on your site, take the time to create good titles.

Keep in mind that the title tag being the most effective search engine optimization tactic was only consensus, and not unanimous. Still, most SEO experts do consider it a high priority.

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Posted in Ethical Search Engine Optimization, best search engine positioning | No Comments »

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