If you only had a few minutes, what’s the most effective change you could make to your Website that will give it a big boost in Google’s rankings? Well, if you believe the survey of SEO experts conducted by SEOmoz, it’s the title tag.
The SEO news and information Website recently asked 39 SEO experts to rank what they thought were the most effective search engine optimization tactics. And the simple title tag earned the top spot in level of importance.
The title tag consists of those few words that appear in the top bar on most Web Browsers (usually above the “file, edit, and view” menus). The title tag also acts as that particular Web pages’ title, unsurprisingly enough.
Here’s what some search engine optimization experts had to say about the effective search engine optimization significance of the title tag:
Elisabeth Osmeloski: Not only is it one of your strongest chances to impact rankings, it is undoubtedly your BEST chance to convert a searcher to a visitor within the SERPS (search engine results pages). Get the click, get the conversion.
Christine Churchill: If you have time to do only one SEO action on your site, take the time to create good titles.
Keep in mind that the title tag being the most effective search engine optimization tactic was only consensus, and not unanimous. Still, most SEO experts do consider it a high priority.
Tags: search engine optimization, seo