Do you have an optimized press release that’s ready to roll, but are not sure where to do next? There are a couple of options.
You could send your press release via email, fax or snail mail, to every media outlet that may be interested in your press release. But that can be time-consuming. First, you have to find and list every newspaper, magazine, TV news station, radio station and Website that may want to cover your business or service. And how can you be sure you have found all of them? And who in each organization do you contact?
There are a lot of things that can go wrong with distributing your press release by yourself. Fortunately, there are optimized press release services that can take care of all those hurdles for you. They’re job is to get your press release into the hands of the right people. Here are the five best optimized press release services.
- PR Newswire: The biggest name in optimized press release services, PR Newswire offers a range of services like national and regional distribution and the option to add a photo. PR Newswire has an impressive reach, but they’re also the most expensive of the optimized press release services.
- Business Wire: Now owned by Warren Buffet’s Berkshire Hathaway, Business Wire’s optimized press release services are a slightly cheaper alternative to PR Newswire.
- Marketwire: Offering optimized press release services similar to PR Newswire, Marketwire has good online distribution services and is a good alternative for the price-conscious.
- PRWeb: Of the major optimized press release distribution services, PRWeb is the only one that is email-based. That means journalists and bloggers sign up with PRWeb and get email based on their preferences. Online news sites also subscribe to PRWeb optimized press release services feeds. PRWeb also offers an intriguing podcast interview option.
- openPR.com: A free service, openPrR.com may not be able to actively contact journalists in the way other optimized press release services can, but it is a services frequently crawled by the Google News feed. But a word of warning: openPR.com makes money by showing PPC ads alongside your release, which takes away some of your press releases professionalism.
