Did you forget about Canada?
Are you a U.S. eCommerce business that’s made a New Year’s resolution to expand your business web site marketing to boost online business? Then please, remember our friendly neighbors to the north.
According to Statistics Canada, four in ten Canadian dollars spent on e-commerce go abroad. So are you doing all you can with business web site marketing target the Canadian market? Some American companies, like online retail giant NewEgg, are setting up separate Canadian Websites while using their already-established U.S. shipping facilities and customer service centers to handle Canadian orders.
Other retailers, like Saks Direct, are making it easier for Canadian customers to order from their U.S.-based Website. They’re using business web site marketing methods that makes it easier for Canadian shoppers to view local featured merchandise, as well.
Thanks to the currently weak U.S. dollar, savvy international customers are flocking to American online businesses. And it’s up to those American businesses to find those customers with innovative business web site marketing. That also means things like using organic search to find keywords that target Canadian shoppers.
