All online marketing services know that page views count for something. They can be an important indicator of how well a Web site’s pay-per-click advertising campaign is doing. And they can be a great way for online marketing services to monitor what marketing strategies and tactics work on a particular Web page and what ones don’t.
According to Internet marketing analyst Eric Peterson, we can expect to see the importance of page views reduced while the Web user’s duration, or time spent on a Web site become increasingly important.
Peterson notes that new insights can be uncovered by online marketing services when page views and duration are used together. It can give online marketing services a clearer view of a Webpage’s effectiveness.
And Web analytic companies and online marketing services are listening. Nielsen and comScore are both incorporating duration into their algorithms. This means that research conducted by online marketing services will likely become more precise and effective.
