SEO / SEM Blog by Search Circus

Before search engine optimization was called SEO, businesses had to use print, TV and radio media to promote their brand. However, the old Public Relations (PR) strategies have changed and PR has a new meaning for ethical SEO companies .

When SEO companies and experts discuss PR, they are usually not referring to Public Relations. The following are the new definitions for PR:

• Page Rank – This is a tool that you can add to your browser toolbar. It’s a rectangular button with green or blue seemingly stretching across the box to indicate the Web page’s strength. Once thought to be an important element in determining search engine results, many SEO companies do not pay as much attention to it anymore. However, when SEO companies submit your Website to business link directories, it may play a semi-important role.
• Press Release – Still an important PR with SEO companies provided they contain relevant keywords for your business and direct links also referred to as optimized press releases. With SEO companies writing press releases, a business is able to reach more media outlets with the Internet and provide more opportunities to find customers/clients.
• Public Relations – Yes, SEO companies still use the standard abbreviation, but it usually doesn’t include the standard methods of building a company’s reputation. Instead, ethical SEO companies use link building, optimized Web copy writing, optimized and targeted paid search campaigns (i.e. Google Adwords), social media and more.