Online advertisers want to reach a highly-targeted audience, but will the mobile industry be able to compete? According to Adotas.com , mobile device users may encounter impediments when it comes to online advertising and buzz marketing trends.
The current wave of technology is becoming an immediate gratification for those who lack attention spans. Will more people catch onto the ADD technology? With more iPhones and mobile PCs being used every day and in every place once thought unimaginable, people are becoming more attached and personal with mobile technology. So what are the obstacles that mobile users are experiencing with buzz marketing and mobile advertising?
Users are feeling violated when buzz marketing gets a bad rap, such as the recent Facebook debacle. The Federal Trade Commission (FTC) recently released a report revising the online behavioral targeting criteria. However, these changes have been met with much criticism from privacy groups countering that mobile users do not want a tracking system in place and feel like it’s an invasion of their privacy. While the changes have good intentions, they may face more negative feedback than originally intended.
There is hope for better advertising and buzz marketing for mobile device users. Buy a mobile phone that is well-targeted to your immediate business and personal marketing needs as well as applications that you will find most helpful for checking your buzz marketing stats and updates. More mobile phone companies are adding applications and services to their devices in addition to making them more affordable.
Tracking users and their online behavior is difficult since JavaScript and cookies are not compatible with mobile phones. Furthermore the FTC will have to develop simple, clear and measurable guidelines so that buzz marketing users won’t feel violated.
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Tags: Buzz Marketing, online marketing