Are you tagging what you put up online? If not, then you could be missing out on a terribly easy online social networking opportunity to find your targeted customer base and solidify business relationships. Here are two methods of tagging that should make your online social networking more effective.
Tagging Content in online social networking
Tags are words or phrases that are added to things posted online. They help you organize your online social networking content and, more importantly, they help people find what they’re looking for in online social networking. So what online social networking things can you tag? The most popular forms of online social networking are blog posts, photos and videos. When you post a video on YouTube, you’ll find a box marked “tags.”
So how should you tag your online social networking video? Tag it with things people will search for. In other words, think like an online social networking SEO professional. Enter words or phrases that you think people will search for, but make sure they’re relevant. It may be tempting to tag your online social networking promotional video for water heaters with “NBA highlight reel,” but don’t expect people to stick around once they realize they’ve been duped. And besides, YouTube is getting better at recognizing “bad tags.”
Instead, tag your online social networking video with something general like “water heater.” Then, to cover the most ground, add another tag that’s a little more specific. If your company is called Heat Viking, then you’ll want to add a “Heat Viking” tag. Then think about your target audience. Maybe throw in a “homeowners” tag or a “home improvement” tag. The good thing about online social networking sites like YouTube, Flickr and most blog providers is that you can tweak your tags. So if your online social networking tags aren’t getting the views you want, you can always change them.
Tagging People
Just as you can tag the content you create for your blogs and videos, you can also tag people on online social networking notes, photos and videos you add to sites like Facebook. So if you have a photo of yourself and someone you met at a conference last weekend, include their name in the tag as you post it to Facebook. If that person is already your friend on Facebook, she’ll be notified, along with everyone else connected to you. Talk about an easy and effective way to build an online social networking relationship! But be careful. Always make sure that the tagged person will appreciate being tagged.
