How can your profile photo help you achieve your maximum online social networking potential? One question: is it consistent across all social networking sites and services? It should be. Think about it. How many brands have more than one primary logo? Not many. That’s because a single image that is instantly recognizable is a priceless marketing advantage. People who use the same photo on social networking sites like Twitter, Facebook and LinkedIn are well on their way to creating an online brand that has presence.
But then there’s the question of what picture would be better for your profile on social networking sites: a photo of yourself or a photo of your business logo?
The personal photo or the logo could mean different things to different people, and there is really no hard and fast rule as to who should put their logo up and who should use their personal photo for social networking sites. Rather, you should ask yourself some questions. How professional do you want to appear? What do you think your potential customers and clients would prefer to see?
Personal photos on social networking sites work better for some professions. People feel more comfortable seeing the personal photo of a doctor or a lawyer when they’re looking for those services on social networking sites. But if you’re running a flower shop, a photo of one of your best bouquets may be more effective.
Think about your industry and think about your customers on social networking sites. But whatever you decide to do, remember to have one great photo that can be used across all social media platforms.
Tags: Social Media, social networking sites, viral marketing strategy