Mention to anyone who has ever heard of organic SEO that you’re considering it for your business and suddenly he or she becomes an expert:
- “Well, here’s how to drive people to your website! I did it myself!”
- “You want to do ethical SEO? Hey, that’s EASY. I can teach it to you over lunch.”
- “SEO is simple. Don’t let anyone tell you otherwise.”
Ah, the innocence of those who aren’t “in the know”. To be fair, many people who’ve made remarks like those above actually believe what they’re stating. They truly think that organic SEO just “happens”, almost magically, without any kind of plan.
But don’t fall into this trap.
True ethical search engine optimization is a lot more than just popping a few keywords into the text of a blog or website. It’s more than Tweeting a couple of times a week. And it’s much more than throwing phrases against the proverbial “wall” in the hopes that they stick.
Organic SEO is a process that can only occur in conjunction with a plan. As much as naysayers would like to suggest otherwise, that plan has to be meticulously thought-out. It also has to have knowledge behind it… the knowledge of an ethical SEO firm.
Of course, that isn’t to say that you can’t give it a “go” on your own, though you risk losing gobs of time and money in the process. Instead of playing a game of “SEO roulette”, why not trust your ethical SEO to a business that knows its stuff and can back up its claims? Otherwise, you could be throwing dollars down the drain.
