Archive for March, 2009

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4 Places to Submit Your Press Release for Greatest Online Presence

Tuesday, March 17th, 2009
The Internet has changed over the past few years; no longer can you type in car dealers and find local car dealerships, you must also include the city and your search term. So has press release distribution. If you want to introduce a product, a new merger or company president, submit your press release to the latest Web 2.0 outlets to reach targeted audiences and get more visibility.

Here are 4 Ways to Submit Your Press Release to Garner the Most Presence Online
  • Submit your press release to micro-blogging sites such as Twitter . You can turn your online press release URL into a tiny URL so that it fits within Twitter’s 140 character count. Ensure you have followers, so that these people will get notice of your press release too. The more people the better.
  • Are you a member of LinkedIn, Plaxo or FastPitchNetworking? You can submit your press release to each one of these business social network sites for free. Everyone in your network will be notified of your press release, as well as those who are searching for specific keywords.
  • Submit your press release to your company’s blog. If you have a good following, meaning your blogs are updated frequently therefore inviting visitors to come back and read often, then your press release will also be more visible and widely read.
  • Create a separate Web page on your company’s Web site just for posting and submitting your press release. You can create an archive of past press releases, so visitors can always access them. Other media sites will pick up your press release link and thus point more prospective customers to your site.
Using these 4 methods to submit your press release will increase your ROI as well as online presence and increase links to your Web site. If you need  help to write, optimize or submit your press release, then contact Search Circus for the best press release submission package today!

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Posted in Press Release Distribution, Press Release Services | No Comments »

Organic SEO in Unexpected Places

Thursday, March 12th, 2009

You never know where you’ll find search engine optimization (otherwise known as SEO.)  Lately, this practice of getting the word out about one’s company has reared its head in some unlikely industries. 

For instance, consider these types of businesses and organizations that have jumped on the ethical SEO bandwagon.

- Hospitals — You’re sick, you go to the nearest hospital, right?  Not so fast!  In this techno-savvy world, many patients look for a hospital online.  Therefore, hospitals (especially those who want to stay afloat in economically uncertain times), are using organic SEO to drive individuals and families to their doors.

- Churches – Yep, houses of worship are competing for people, too, especially those that wish to grow.  With ethical search engine optimization, churches around the world are attracting new parishioners.

- Schools and School Districts – Are you moving to a new locale with your family?  You’re probably going to investigate schools and school districts online, right?  This is why so many public and private educational places are going the ethical SEO route. 

It’s truly amazing — SEO is on the move everywhere you look! 

Talk to Search Circus… where have you seen ethical SEO used recently?

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Google Releases New AdSense Internet Advertising Features

Wednesday, March 11th, 2009

Today, Google is rolling out a new AdSense Internet advertising feature, and this looks like its going to be an important one.

The new AdSense Internet advertising program will be partially based on users’ browsing habits and previous online behaviors. That means that if you’ve been shopping online for new sneakers, you can expect to see more ads for sneakers—even if you’re visiting a Website that’s not about sneakers at all.

The whole thing is done through a cookie that stores information on which sites you’ve visited. Google calls it interest-based Internet advertising.

While this feature is new to Google, Internet advertising programs similar to this have been used by several other major online advertisers already. But many may still worry about what personal information is being stored. Will users be able to opt out?

The good news for the privacy-minded is yes. Not only can users choose not to have their Internet usage tracked, but they can also view and even tweak the Internet advertising information that Google has about them. Google has also assured the public that it will not deliver ads based on one’s race, religion, sexual orientation, health or financial problems.

But Google (probably correctly) predicts that most users won’t be concerned enough to opt out of the AdSense’s interest-based advertising. And in addition, AdSense publishers can even choose to not be part of the new program. There was apparently some concern that the information appearing in the Internet advertising on AdSense publishers’ pages could potentially help their competitors. Don’t want to risk that? No problem—don’t opt in to the new program.

But if this interest-based Internet advertising turns out to be more profitable that the traditional AdSense, then there will probably won’t be many Website publishers too worried about giving their competitors too much information.

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Posted in Local Search Engine Optimization, Search Engine News | No Comments »

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