Archive for April, 2009

Internet Marketing Tips: Search Within Sites for Faster Research

Wednesday, April 22nd, 2009

Ever wanted to find this one particular page within a huge, sprawling Website—like Amazon or the BBC—but couldn’t for the life of you remember what the page was called? We have that and some other research and Internet marketing tips for anyone who wants to find things, fast.

If you’re like most of us, you’ve probably had a similar frustrating experience. Whether it was a story on CNN.com that you wanted to bring up to show someone or a cheap computer monitor you found on Newegg.com, and you just couldn’t remember that URL, there’s hope: Yahoo and Google have made targeted searching now easier than ever.

For example, say you really want to show a friend that story on CNN about a planned horse statue in the England that will be taller that the Statue of Liberty. But when you use the CNN search function, and type something like “England horse,” you only get horseback riding stories. Don’t worry. While large news site search functions are adequate, they still can’t match the sophistication of Google and Yahoo’s algorithms. So search CNN with Google or Yahoo instead. Here’s how: in the search box, type “Site:cnn.com England horse.” That “site:” command tells the search engine to look only within CNN.com for the story.

But that’s not all you can do. This handy guide lets you in on all the special tricks that you can apply to Google and Yahoo’s search engines that will make your Internet searching more targeted than ever. For budding Web content developers and SEO copywriters, the option to search exclusively within Website title meta tags could be extremely helpful. Just start off a search with “intitle:” as in “intitle: giant horse statue.”

There are also other Internet marketing tips, tricks and hacks available. There’s no telling how many ways these tricks could be useful. Have you found a unique use for these search terms? Let us know.

Google Offers Free Internet Marketing Training via Shortcuts Tool

Wednesday, April 22nd, 2009

Yes, Google now has its own shortcuts so you can get Internet marketing training in the comfort of your own office. Want to know the definition of SEO or any other term? Then type in the Google search bar – define:seo or your term, and a page appears with several definitions and the web site where you can read more about it. It’s not another search, it’s a list of terms. Try define:ppc, again a list of definitions appears. Google has made internet marketing training easier than using its own GooglePedia book or signing up for an SEO class.

Google also offers these time-saving shortcuts: synonyms and related words type ~term such as ~large; local weather shortcut – weather city – such as Cleveland weather; type math problems into url bar 45 + 568 and get the answer, and so much more. Find more Google shortcuts and get Internet marketing training at your fingertips.

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How to Create a Search Engine Friendly Website

Thursday, April 16th, 2009