It was almost thirty years ago that the one-hit-wonder group whimsically called “The Waitresses” warbled the infectious tune “I Know What Boys Like”. Fast forward to 2009 and now SEO experts are also asking that question as they try to determine the online surfing habits of men.
In a recent eMarketer report from April 14, the findings regarding males and the Internet were quite intriguing. Among the most interesting tidbits include the facts that:
- Men conduct more searches on a daily basis than do their female counterparts;
- Men tend to stay online longer than do women; and
- Men are not as turned off as females by advertisements at Web sites.
Keeping these factoids in mind, SEO experts would be wise to “drill down” in terms of targeting their markets (i.e., males, females, teens, adults) when applying SEO techniques. After all, the more that is known about an audience’s behavior, the easier it will be to determine the best keywords and positioning, ultimately maximizing an investment in organic SEO.
