Want to write about your industry, business trends or how to profit from using your product or service? Similar to writing a business plan, a business blog marketing plan is essential to obtaining your goals. Knowing the purpose of maintaining a business blog as well as how to manipulate data so it reaches the readers you want is important to know before you start any business blog marketing.
Here are a few ideas from Problogger.net about the types of business blog marketing model you might use:
- Content Model. Who will write your content? How often will your content be published? What’s the purpose of every article? Will you do straight-up blogging, or a little bit of traditional webmastering? Will you be doing “open-ended blogging” without an “end date” for your content to be roughly finished? Will you accept guest posts?
- Marketing Model. Almost all traffic is good, but what kind will you focus on? Will you build links? Will you pay for ads? Will you write guest posts? Will you spend a majority of your time doing keyword research? Will you focus on social media?
- Monetization Model. Some “gurus” claim the need to focus on content now, and think about monetization later. That’s risky, and for many small niches it’s a little naive. Will you use AdSense? What affiliate programs will you focus on? How will you get visitors from your “regular posts” to your money-making posts? Will you focus your web design on usability?
Tags: Business Blog Marketing