Use Twitter as a Business Marketing Online Tool
There’s been a significant amount of buzz about the so-called “Twitter Quitters”, those folks who use Twitter for a few short weeks, become bored and ultimately walk away from the social networking site. On ClickZ, author Sean Carton takes a rather skeptical position, essentially writing a would-be obit for Twitter before it’s even toddler-age.
So should we all hang our heads and admit defeat? Not at all!
Although there are certainly “Twitter Quitters” out there and Carton has a good point (complete with stats to back him up), the fact remains that people ARE jumping on the bandwagon. Even if they are only there for a month, it’s an opportunity to capture their attention. Therein lies an opportunity for savvy marketers.
Let’s face it — even if you knew you only had 30 days with a would-be client, wouldn’t you make the most of those 30 days? Consequently, entrepreneurs and business professionals would be wise to eschew the bad news inherent in the “Twitter Quitter” phenomenon and embrace business marketing online for all it’s worth.
