A new article from eMarketer hit home the point that PPC (pay per click) advertising and PPC management is much more than meets the eye.
In a recent survey, though many people admitted they don’t necessarily click on a banner ad, they may be inclined to type the name of the company in their browser and simply visit the business’s website without clicking through to it. Thus, the ad worked, though not in the manner originally expected.
In the piece, one quote really stood out:
“Online display advertising is far from dead,” said Robert Murray of iProspect.
“In essence, search is an alternative mechanism for Internet users to respond to online display,” he added. “If marketers are going to invest in display then they should leverage search marketing.”
So what’s the verdict? Clicks are great, but they aren’t the only measure of success when it comes to PPC management and measure.
Tags: pay per click, PPC advertising