Don't Reinvent the Wheel When Writing a Press Release
We’ve all heard it again and again — it’s not necessary to reinvent the wheel. And that’s really true when writing a press release.
Recently, ClickZ had an article on going with what works. It was a great reminder that you don’t need to be super-creative to get results.
The next time you’re writing a press release, don’t pressure yourself to be imaginative to the hilt. If you simply tweak what has worked for you in the past, you are more-than-likely to get similar results.
Best of all, you won’t waste any time. How is that for efficient and effective… not to mention frugal? It’s the ideal mix!
