Have you binged yet? As in, have you tried Bing, Microsoft’s new search engine? Go ahead and give it a spin now, if you haven’t. You’ll find that, aside from the photos of grand vistas that greet users on the front page, there isn’t much on the surface that makes it much different from Google, Yahoo or Microsoft’s old search engine. But of course there’s a lot going on underneath those serene pictures. Whether or not Bing will be able to take some search-engine market share from Google remains to be seen. But initial reviews have been generally positive, and Bing already has more users that the old MSN search.
Which brings us to the point of this blog post. What SEO web design strategies will it take to get great rankings in Bing? The good news is that a site with an SEO web design that’s primed for great Google results should be ready for great Bing results, too. Here’s what you need to know about SEO web design to rank high in Bing.
Great content—No secret here. If you’ve talked to any SEO web design professional worth his or her salt, they’ve told you this. And since Bing displays its search results a little differently than Google, unique content may even be more important in Bing.
A well-structured site—On its info page, Bing makes it clear that a technically efficient and sound Website is key to getting good rankings. That means that your SEO web design code needs to be properly validated, and all your links need to be working. Like other search engines, Bing prefers static URLs over dynamic URLs.
Good inbound links—Maybe even more than Google, Bing likes to see a lot of incoming links from good sites with authority.
Good keyword placement—Be sure that your SEO web design, your page titles, H1 tags, H2 tags and link text contains good, relevant keywords.
Those are the basics. There’s still a lot to learn about Bing, and you can be sure that we’ll let you know about any new Bing tips and tricks. For now, if you want to learn more, you can check out the Bing Webmaster Center for some more SEO web design information.
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