Although we often hear from our clients and other contacts that managing one Web site takes a lot of time, there are those who have a much more difficult task to manage and maintain multiple Web sites. We’re not referring to different types of businesses or mirror sites, we are referring to a primary Web site and other related niche sites to reach the best search engine positioning.
According to SearchEngineWatch, there are 3 ways to obtain the best search engine positioning when working with multiple sites.
1. Create unique content on the primary Website. Google does not like duplicate content because each site tends to be in competition with the other one. The site that has the best search engine positioning should be the one to have completely different content throughout its pages. Moreover, if you have 2 niche sites with similar content, it is best to merge these into one site with quality content to attain the best search engine positioning. Select the site which has the best search engine positioning before you merge.
2. If your current set of Web sites are interlinked in multiple places, this tactic will likely confuse the visitor if all the sites look similar. Therefore, create different content and incorporate a slightly different design or color to create a unique visitor experience.
3. Oftentimes business owners will use shared hosted for all their Web sites, and with interlinking this will likely be problematic to obtain the best search engine positioning. It is advised to move each site to its own hosting. Because shared hosting is traceable, Google will know who owns all the sites and it may harbor one or more Web site’s search engine positioning results.
Still have questions about obtaining the best search engine positioning with multiple Web sites? Contain the Web site experts at SearchCircus.com.
