As anyone in SEO consulting knows, collaboration is the key to most successful projects. And as many SEO consulting professionals have likely experienced, online collaboration is both a necessity and a time saver. There are already many tools that SEO consulting professionals and Internet marketing experts can use to help communicate with clients and other business partners across long distances. There are also a range of tools that SEO consulting professionals can use that will help them perform better research and achieve better results for their clients.
In today’s world of online marketing, no SEO consulting expert can afford to ignore niche markets. And while there is a range of tools and resources for tracking general audience numbers, what can an SEO consulting or Internet marketing expert do to track how well their Websites are doing with 18 to 25 year-old males in the Southwest United States? Most of the well-known free tracking tools won’t be able to help much. But with a little creative thinking, there are online tools and resources that an SEO consulting or Internet marketing expert can use to figure out how to reach those niche audiences. Here are some free resources that should be in the toolbox of anyone involved in SEO consulting.
Compete.com: This is a powerful Web analytics tool that collects data about consumer choices and online behavior of over 2 million Internet users in the U.S. Included is a site profile section that tracks Websites. When you register, you can compare traffic for up to five sites at a time.
Alexa: The Alexa Web-based tool can crawl through all public Websites and collects traffic rankings and refer users to related sites. When an SEO consulting expert enters a Website address in the Alexa search bar and click on “related links” she can find a list of similar Websites. Alexa will also let an SEO consulting specialist search site rankings by category, country or language.
Quantcast: This Web analytics tool uses consumer and audience data to rank Websites. The service allows anyone involved in SEO consulting to search for particular Websites by a range of criteria like category and demographics. An SEO consulting expert can also find similar Websites.
Google Ad Planner: This potentially powerful tool lets an SEO consulting specialist or a Internet marketing expert find audiences by location, language, category or keyword. There’s even an option for searching by domain suffix, which is becoming more and more important these days.
Open Directory Project: This is a user-generated directory of Websites. This service also uses hundreds of portals and search engines to populate its master list. That means an SEO consulting expert can search the Open Directory for something like “sports memorabilia” and they’ll get a list of Websites that deal with sports memorabilia from around the world.
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