Recent studies indicate 20% of all tweets are brand oriented. Companies and consumers are using Twitter more like direct communication to tweet about product and service satisfaction.
The study conducted by a team of researchers at Penn State, “sought out tweets that mention brands to find out why the brand was mentioned — to review a product, inform others, or otherwise.” The findings indicated people tweet about products either through advertising or reaction to the product.
Twitter is one of more powerful micro social networks for producing a strong viral marketing strategy both for large corporations, medium sized businesses and independent entrepreneurs.
