Archive for September, 2009

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Twitter’s Viral Marketing Increases Brand Awareness

Wednesday, September 16th, 2009

Recent studies indicate 20% of all tweets are brand oriented. Companies and consumers are using Twitter more like direct communication to tweet about product and service satisfaction.

The study conducted by a team of researchers at Penn State, “sought out tweets that mention brands to find out why the brand was mentioned — to review a product, inform others, or otherwise.” The findings indicated people tweet about products either through advertising or reaction to the product.

Twitter is one of more powerful micro social networks for producing a strong viral marketing strategy both for large corporations, medium sized businesses and independent entrepreneurs.

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Posted in social networking trends | No Comments »

Search Circus is Hiring! Come Join a Growing Company — Seeking an SEO Writer

Friday, September 11th, 2009

SEO Writer & SEO Specialist Position
Responsible for developing and implementing effective search engine optimization and copywriting strategies for organic SEO campaigns. Ensure that our search engine optimization efforts continue to grow by researching and implementing best practices, new technologies, and innovative techniques. Serve as the internal expert on search engine marketing, SEO copywriting trends, and solutions, and execute all assigned SEO projects.

Requirements:
• Qualified candidates must possess a Bachelor’s degree or equivalent experience in the field of Communications, English, Creative Writing or Journalism. SEO or marketing experience a plus
• At least 1 year of copywriting and/or SEO experience preferred
• Familiarity with Internet marketing methodologies, tools and social media
• Basic knowledge and understanding of Web design software (Dreamweaver)
• Able to follow directions and company protocol well, etc.
• Excellent written and communication skills
• Ability to accept constructive criticism and edit/revise work as directed

Responsibilities:
This position will execute online Web content strategy, monitor changes to the online marketplace, Web industry and analyze Web trends to improve and/or add functionality, increase conversion, and customer experience.
• Develop and write Web copy for optimization of Website to appropriately disseminate information on the company, products, services, brand, industry trends and more (ie. website, feature articles, blog posts, profiles and bios, etc.)
• Conduct keyword research and selection for SEO campaigns
• Perform occasional online market research for our clients
• Generate writing-related reports and upload to clients reporting centers on an ongoing basis
• Define reports, track progress and industry trends and provide recommendations
• Maintain clients’ business social media and/or Twitter accounts.

Additional Skills Required:
• Excellent verbal, interpersonal and Web writing skills
• Problem-solving skills and the ability to focus on details
• Ability to successfully manage multiple projects to meet deadlines
• Capable of working under pressure and deadlines
• Able to work independently
• Willingness to learn more about interactive marketing, search engine optimization, our industry and the markets we serve

Description:
As an Ethical Search Engine Optimization firm, we offer
• Fair and ethical marketing tactics
• Compliance with industry-recognized principles
• Proven record of customer satisfaction, with over 98% success rate
• Affordable rates for professional services
• Personal attention and customized services
• Ability to adapt quickly to rapidly-changing market
• Previous experience in IT management, web design, and copywriting
• Ability to become certified SEO experts

Benefits:
Opportunity for advancement within the company, gift cards, cash referral bonuses, etc. upon 120 days of employment

Contact Information
Phone: 440-372-5658
Name: Wendy Suto
Email: wendy@searchcircus.com
Fax: 440-372-1061
Address: North Royalton, OH

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Posted in Cleveland Search Engine Optimization, Ohio Search Engine Marketing, SEO Consultant, SEO Copywriting Services, SEO Experts, Search Engine News, Web Copywriting | No Comments »

Using the LinkedIn Social Networking Service to Help Others

Wednesday, September 9th, 2009

470973290_46b11d5660_mIf you’ve been following this blog, then you know just how handy the LinkedIn social networking service can be when it comes to advancing your career and fostering professional relationships. With over 43 million users, LinkedIn remains the social networking service to use if you care about getting the most out of your career.

And when it comes to enhancing your professional life via the LinkedIn social networking service, the amount of online advice is seemingly endless. But that’s not all LinkedIn can do. Users can also use the LinkedIn social networking service for causes that they care about. As a channel for giving something back, LinkedIn can be a powerful social networking service. Here are some of the ways you can find and help advance the causes that you care about via LinkedIn.

Find fundraising and charity events in your area—Last year, LinkedIn added an events feature. And while most of the listed events are conferences, conventions and other great networking opportunities, there are also fundraisers. Those are listed in the “Find Events” section of the Events panel, and you can search for fundraisers by keyword, date or event type. And of course, you can easily use the LinkedIn social networking service to easily list your own fundraising events.

Promote your cause through the LinkedIn groups feature—A great way to find people interested in the same charity and nonprofit issues in your area is to use the groups feature. It’s an easy and fast way for you to find groups that already exist. If there isn’t a group that you’d like to join, then starting one is a pretty straightforward affair.

Answer questions—You may have already visited the always-interesting “Answers” section of LinkedIn. Answering questions from other LinkedIn users is a great way to build your personal brand. But it’s also a way to help others. Sure, there’s not a lot of work involved, but every time you use your professional knowledge to help someone else, you’re helping people—and not just the question asker, as the question will likely be archived and found by others looking for similar advice.

Foreward someone a job—Know someone who is looking for a job? Are they on LinkedIn? If not, then a great way to help out a friend or acquaintance is to forward jobs posted on LinkedIn to them. Sometimes the most effective ways we can help is by helping the people we know.

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Posted in Online Social Networking, social networking trends | No Comments »

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