Archive for October, 2009

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Google Maps Provides Website Promotion for Businesses

Friday, October 23rd, 2009

List your business with Google Maps

List your business with Google Maps for Website promotion

There are millions of different company websites on the World Wide Web that are competing with one another to be found by potential consumers. Without Website promotion, potential consumers can easily become lost while sifting through such a high number of websites while trying to find the right business, but now a popular map website is helping potential consumers find their way to companies and their websites.

Thanks to a new Google Maps feature potential consumers can type in the product or service they are looking for and they will be guided to a list of companies that carry that product or service. Also, when a potential consumer enters a company’s name into Google Maps they will get the company’s address, website and reviews. This means that businesses can use google maps as a method of promoting their business, website promotion, without actually using their own website.

According to Axandra.com, if a company wants to better its listing on Google Maps there are some things the company can do:

  • Enter as much information as possible about the company. Include important keywords in the description. Also add information about opening hours, payment types, etc.
  • Include images and videos to help the company’s listing stand out.
  • Submit the company’s website to other local directories. Google Maps compiles its local results by crawling and parsing data from other online directories and databases. A good position in online yellow pages can cause the company’s listing to be placed higher on the list.

Website promotion is a great method for helping consumers and businesses find one another and Google Maps is offering this service for free, according to Axandra.com.

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Posted in Guaranteed Website Traffic, Search Engine News | No Comments »

Get Better Social Media Marketing Results with Less Effort

Wednesday, October 21st, 2009

socialmediamarketingThe whole world of social media marketing can be complex and overwhelming. With so many services, with so many strategies to pursue, how can you ever be sure that your social media marketing campaign is working like it should? That question can lead to a loss of enthusiasm for a social media marketing campaign.

Being unsure of the effectiveness of your social media marketing campaign can lead to inaction and inertia. However, it doesn’t have to be that way. There are 4 simple steps that should be a part of every social media marketing campaign.

Once you’ve implemented these, then you should be able to see positive results rather quickly.

The four steps are:

  1. Listen: Research what people are saying about your industry and brand online.
  2. Interact: Join in on the conversation.
  3. Respond: Change you product, your service or your social media marketing campaign based on the responses you get.
  4. Sell: Take note of the reaction of your customers. That will verify whether they are set on purchasing your product or service.

When you engage in those 4 social media marketing steps, you’ll be able to craft a cycle of positive results. With the right research, interaction and appropriate adjusting, you can be sure that your brand will end up with a positive online presence that just keeps getting better.

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Posted in social media marketing, social networking facts | No Comments »

Revealed: Who is Taking Advantage of Blog Marketing?

Tuesday, October 20th, 2009

Locations where people are using blog marketing

Locations where people are using blog marketing

Website Magazine identified four categories of bloggers, from Technorati’s State of the Blogosphere 2009 report. Blog marketing is one of the more diverse and mutable marketing methods to encourage readership and get top online rankings. You do not need to have a business or even a Web site to start a blog, but it does help if you do.

The blog marketing breakdown in the blogosphere:

Hobbyists: The largest group, representing 72% of all bloggers, who are also not making any income from their blogging. Why does this group use blog marketing? Nearly half report they do it for “personal musings,” while over three-fourths report they like to express their opinions and they really like to do it for personal enjoyment.

Part-timers: Surprisingly, this group which represents just 15% of all bloggers, use blog marketing to supplement their income. However, the majority of their time blogging is spent on sharing expertise and attract new client for business. About two-thirds report they do look at some kind of metrics with their blogs and they also get personal satisfaction from blogging.

Self-Employed: Only 9% of those who responded to the Technorati survey, say they have a full time blog marketing campaign for their own organization or company. This demographic does value page views rather than personal satisfaction as a measure of success. Over half report that they blog more now, than when they first started; however, they now use Twitter more to promote their business or organization.

Pros: The smallest percentage of respondents (4%) reported that they are pros and utilize a full time blog marketing strategy for a business or organization, but are not always blogging 40 hours every week. About three-fourths use blog marketing to share expertise, while more than half use blogging to promote and advertise for their clients.

Other stats that Technorati revealed in their SOTB 2009 report:

  • Two-thirds are male
  • 60% are 18-44
  • The majority are more affluent and educated than the general population
  • 75% have college degrees
  • 40% have graduate degrees
  • 48% are in the U.S.
  • 16% are in California
  • 33% have been blogging 2-3 years

So where do you fall within these stats? Do you measure success from page views, personal satisfaction, or client needs? Search Circus wants to hear from you!

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Posted in Business Blog Marketing | No Comments »

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