SEO / SEM Blog by Search Circus

Even more important than Black Friday for online retailers is the Cyber Monday that follows the biggest shopping day of the year. The day after the Black Friday weekend earns its name because it’s the day that most people start to check online for deals for things they weren’t able to find at brick-and-mortar stores.

So how can online retailers make their sites optimized for Cyber Monday? With good SEO Web design. Here are 5 steps to using SEO Web design in a way that will help position your Website where it will gain attention.

1. Change headings and subheadings: Also called the <h1> and <h2> tags, these headings are SEO Web design techniques that are important to both search engines and online shoppers. These are the headings that people will usually read first and decide whether the item listed is right for them. Now’s the time to decide whether your headings are doing enough to help users decide that the items you’re offering are right for them.
2. Organize the way products are arranged in search results: People don’t just search Google to find the things they need, they’ll also search your Website. That’s why using SEO Web design to include a search function is crucial to any e-commerce Website. And once you have one added, analyzing the search function can help you make sure that shoppers are finding, via search, the best items for them.
3. Optimizing your product descriptions: Have you changed your product description recently? Chances are, you haven’t since originally writing it. But don’t worry—that’s pretty much par for the course. But take a few moments and recheck the accuracy of your description. Freshen up your description and add any new and relevant information.
4. Create special deals pages: Do you offer any unique items? Are you planning on discounting several products? If so, then create a sales page. That SEO Web design tactic will add another enticing option for consumers to click on. You can also create separate pages that group products by other categories. Create a “For Her” and “For Him” page, for example.
5. Create a support page: Hopefully, you have contact information on your Website, but you can take that a step further by adding an entire support section. You can help sway customers with things like live chat and email addresses. Also think about including SEO Web design tools like a “Frequently Asked Questions” section. That will make customers more enthusiastic about shopping with you.