If you’ve been using Twitter for business, then you may have noticed that the past couple of weeks have brought some changes to your Twitter home page. Perhaps the most notable of these changes has been the addition of Twitter Lists. Twitter lists are, quite simply, a way that Twitter users can group other Twitter users into groups. That means you can create a group for your school friends, one for your family, and so on.
There are several reasons to create lists. You can create a list of everyone living in the same city, or you can create a “most recommended” list of users that you think other people should follow. But can these new Twitter Lists help those who are using Twitter as a part of their social media marketing campaign? Of course they can. Here three ways to harness the power of Twitter Lists for a great social media marketing impact.
- Create a list of everyone at your company—If your company has more that one person tweeting, then you can create a custom list as a part of your social media marketing program that makes it easy for others to follow everyone at your company by simply following your company’s Twitter list.
- See tweets of people you aren’t following—Twitter can be a great social media marketing research tool. It’s easy to find out what people are saying about your brand and your industry. But it can also be a pain to follow every single person in your industry, or every single client or potential client. But now you can enhance your social media marketing research by creating a custom list of people you want to follow, but do not want in your main tweet stream. Simply create a Twitter List and populate it with those Twitter users.
- Use third-party applications—It should surprise no one that there are already apps popping up that make Twitter Lists even more valuable. Listorious is a site that lists every Twitter list. TweetMeme Lists ranks Twitter lists by popularity. These are two more social media marketing tools with enormous information-gathering potential.
Since Twitter Lists is still relatively new, this is hardly the last word in how to use Twitter Lists for social media marketing. Expect more resources and more useful tools to pop up in the future. We’ll keep you updated on any new Twitter Lists features.
Tags: onlinbe social networking, social media marketing, social networking and business benefits