Ethical SEO is never the cause for poor sales
You are still waiting for your SEO strategies to convert your traffic into customers. Now, this doesn’t mean you should turn to the dark side of SEO and start keyword stuffing, link spamming, creating hidden text and you certainly don’t want to steal content from popular sites to create a scraper site. While these black hat SEO techniques may increase your Web site traffic, they will not convert your traffic into customers, but they will certainly get your Web site banned by search engines. So you need to stick with ethical SEO practices because poor sales are not the result of SEO.
Here are a few examples of practical ethical SEO strategies that could improve those poor sales:
Web site Design: Your Web site may not have initially been designed for SEO and that’s why it took you so long to optimize it, but is it user-friendly? Is it hard to navigate the Web site? Is it loaded with fuzzy images, horrid text coloring and annoying flash videos? Remember that flash videos and vivid images can make a site attractive, but it is more important that the site is useful to the consumer to find out about your company and its products and services. Make sure it easy for traffic to find out how to contact you, if this part is challenging then your traffic will be hitting the back button in no time. While ethical SEO is important, creating a user-friendly site that users can easily use as a tool to access what they need or want, is crucial to keep them coming back and to converting them into loyal consumers.
Content: Performing ethical SEO techniques and user-friendly site design will attract search bots and people to your site, but if you aren’t saying much or anything at all on your site that could be a problem when it comes to converting traffic to consumers. If you post useful content on your company site it will boost your company’s credibility and appeal. Good content will also increase your site’s search engine result ranking especially when other sites link to your site. So create content that helps people understand more about your company, products, services, industry and which keeps them in the loop on current events that involve your company. It is also a good idea to create a company blog to establish two way communication between you and your site visitors. If you are really creative, you can use your company blog for public relations, marketing, advertising and market research; now, doesn’t that sound appealing?
Products: This may be the hardest part for some business owners to analyze, but it is essential. No matter how useful your Web site is and the ethical SEO techniques you used, if your products or services are not attractive to people then you will not convert them into consumers. Make sure your products or services are not yesterday’s fad by performing proper research on today’s market.
To read the full article about this topic please visit Search Engine Optimization Journal.
