Facebook is transforming into a bigger and better social media marketing site. It has added many great applications that make it easier for businesses to use it to reach its targeted consumers to convert them into sales. ForeSee Results Inc. performed a recent study showing that more than half of online shoppers follow a business on Facebook. This means the social media marketing site can help businesses reach millions of online shoppers if they possess the knowledge.
Here are some popular applications that can help any business successfully perform social media marketing:
- Business can use the application called Payvment to create a retail store on the giant social media marketing Web site. This applications uses PayPal to accept payments and can conveniently allow online shoppers to buy from multiple vendors with only one shopping cart. Business can also use their outside retail sites and post their products for sale on their Facebook pages.
- An application called NutshellMail makes it possible for businesses to easily create email newsletter campaigns and put it on a tab on their Facebook page for everyone to view. The applications collects recent account activity and generates a newsletter in an email format, which fans can select to follow via their personal email. Subscribers can share the newsletter and comment on it. This is a great application to create two way communication between a business and its targeted audience.
- Companies can use the promotions Facebook application to share its contests, coupons, giveaways and sweepstakes with its fans. There is actually a free version of this application.
- Slideshare makes it possible for companies to share their documents, mp3s and presentations on Facebook. All of this great information can be shared in profiles, groups and pages.
- If businesses need to promote traditional events, they can use Eventbrite. This generates the event as a its own page with links. It is automatically published on the newsfeed.
These applications allow businesses to successfully create social media marketing campaigns using Facebook. The social media site has millions of followers and counting, so staying on top of how to best reach them is key to success. To read about more great applications see Website Magazine.
