The Wall Street Journal sites research on the effect of social media marketing for building business revenue. Some businesses have seen growth since using social media such as Twitter and Facebook, but others have not. One source says it’s about patience and diligence for turning “consumers into customers.”
It may be the trend for 2010; however, businesses will have to do their research and planning how to use social media and online marketing to increase sales in addition to paying attention to what they are posting.
Read the full article on WSJ.com for all the stats and details.