Archive for April, 2010

Marketing Yourself Online Using Facebook Connect and Simply Hired

Monday, April 26th, 2010

Job search engine, Simply Hired has recently merged with social media giant, Facebook to create one easy and effective way for job seekers to market themselves online and reach out to potential employers or connections within a certain company that is currently hiring.

The Simply Hired Facebook application lets job seekers view job openings at their Facebook friend’s companies. Also they can send messages to those friends to see if they can help them with attaining a job. In the business world, we all know that landing your dream job is a lot about who you know. With this Simply Hired Facebook application people can easily use their connections to get a step ahead of the competition during their job search.


Another great feature of the Simple Hired Facebook application is that while on SimplyHired.com, job seekers can also interact with their Facebook profile and friends to receive customized job recommendations from Simply Hired. This personalization of the individuals job search makes it much easier to figure out which employers in a sea of position openings would be best worth their time.


Simply Hired merged with social network, LinkedIn not too long ago, and now by adding Facebook, when people log in they can see their Facebook connections as well as their LinkedIn connections. Clearly, if you are on the prowl for a new job and not using social media networks for marketing yourself online, you should be. Not only will social media continue to play a huge part in job seeker’s lives in the future, but it’s also becoming an indispensable resource for businesses to find worthy candidates to fill their open positions and for marketing purposes to reach potential customers online.

Little Known Ways to Increase Your Website Traffic with Press Releases

Thursday, April 22nd, 2010

PRNewsWire.com is a great place to submit your press releases to increase your Website traffic.

PRNewsWire.com is a great place to submit your press releases to increase your Website traffic.

Writing an SEO friendly press release is a great way to boost links to your site, which will increase your website traffic. You can submit free or cheap press releases to deliver company news or information about upcoming events. Writing relevant keyword-rich press releases will get your website important backlinks that will help boost it’s position in search engine results pages.

The topic of the press release can be a new product or service, an upcoming event, a new partnership or hire or an interview with an expert in the field. Make sure to use language that a customer can easily understand. Don’t use a lot of industry jargon, as it can get confusing and might not be relevant for targeting customers.
Make sure to have a list of important keywords when you begin to write a press release. Focus on one or two keywords and ensure the title contains at least of your buzz words. Keep the PR title within 100 characters. Also include a 1-2 sentence summary about the press release.
The body of the press release should be at least 300 words; however, it could be more depending on the PR agency’s guidelines. Make sure to sprinkle keywords throughout the body, but do not go overboard. Link the keywords to relevant pages on your Web site, which isn’t the Home page. Include the company logo in the press release and also use photos or graphics to help illustrate your point.
After you’ve written and edited your press release, email it to relevant media outlets and bloggers. Also send it to newspapers in your company’s area, especially if the press release is about an upcoming event or new product. The more media outlets that publish your press release, the more links your company will gain back to your site. This will increase your Web site traffic while also increasing your page rank on search engine result pages. If you provide relevant, useful information in your press release, more outlets will post it, more people will read it and probably continue to read future press releases from your company.

Gaining Publicity with Optimized Press Releases

Thursday, April 22nd, 2010
Submitting optimized press releases gains more traffic and links to your Web site.

Submitting optimized press releases gains more traffic and links to your Web site.

PR experts suggest that an optimized press release can be a powerful tool for gaining publicity. However, to do so, it must be written effectively. One of the most important things to keep in mind is to respect your audience and keep professional. You don’t want your press release to look like a search engine tactic. The copy should be informational, rather than promotional.

It also helps to understand PR writing, and use of SEO-specific keywords and how to place them. It’s a good idea to create several variation of the same release, using different keywords to reach different audiences. Developing a public relations strategy prior to writing and posting the press release is important. Press release distribution should be scheduled (four or more annually), and evaluated.

Looking for someone to create a press release for you or your business? Read writing samples from prospective firms, and pay attention to readability and keyword optimization. Reading the actual work of a PR or SEO firm will give you a better idea of what they can provide, as opposed to testimonials.

The benefit of a well-written press release is gaining a wider audience and improved search rankings. Even a small business can look professional and get top search engine placement with an optimized press release.

Read the full article here.