If you use Twitter to market your business and don’t already use HootSuite, you may want to consider it. HootSuite is a social media marketing tool that allows you to send tweets from different Twitter accounts, and schedule when those tweets will be posted. This way you can type up all your tweets for the week at one time, and schedule them to be posted on certain days.
The site now has some new features for assigning and sharing tasks among different members of a business or organization. One new feature is shared columns, which allow teams to monitor keywords, track conversations, and view DMs all at the same time. A manager can assign tasks to different team members and share content in columns across groups, which allows for more efficient and consistent brand messaging. You can also now send status updates through e-mail, and even use HootSuite to update your WordPress blog.
These new features are the latest in a series of features HootSuite has come out with in the past few months. This tool is constantly changing and evolving and will likely continue to do so, to help improve social media marketing. You can read more about it on Mashable.
