A study conducted by ROI Research for Perfomics, shows that consumers who use social networks have a greater impact on buying.
The study, which included 3,000 people surveyed, found the following results about consumer buying behavior in relation to activity with online social media.
Here are some of those social media stats from the survey:
- 80% of respondents have an active Facebook account (only 71% in October 2009)
- 67% of respondents have reconnected with people, which has an impact on purchasing influence, since it increases the span of connections the person is likely to listen to.
- 39% of Twitter users, respond to other people’s tweets at least once a week.
- 30% use their phones to go to Facebook and/or Twitter on a daily basis.
- 41% of those surveyed use Facebook as a source of information for companies and products.
- More than 1/3 of all those surveyed said they saw an ad on a social network, then used a search engine to find more information about the companies’ products or services.
- 32% of respondents indicated that they would follow their friends’ advice regarding buying certain brands from companies.
The social media buying power study also revealed:
49% of respondents use social sites to ask for advice on their purchases in electronics
47% for healthcare/pharma and home furnishings
42% regarding financial services and telecommuncations
41% for purchasing appliances
38% for auto purchases,
29% regarding consumer goods
24% for buying apparel (men and women’s)
23% entertainment
22% for travel advice
More details of this report are available at Search Engine Watch.
Tags: Social Media, social media trends