ComScore, Inc. recently released its monthly comScore qSearch Website traffic analysis of the U.S. search marketplace. comScore Inc. is a leader in measuring the digital world. The findings of the analysis showed that in April 2010, Americans conducted 15.5 billion core searches, which is slightly up from March. Google sites lead the market with 64.4% of the share of core searches conducted, which is 10 billion searches.
Yahoo! sites came in second behind Google and were up 0.8% to 17.7% of the core searches, which accounted for 2.8 billion searches in April. Microsoft followed behind Yahoo! with 1.8 billion searches, which comes out to 11.8% of the core searches conducted, up 0.1%. comScore, Inc. reported that the gains that Microsoft and Yahoo! have experienced are due in part to the introduction of a new site navigation that ties content and related search results together using different channels.
Ask.com search network managed to seize only 574 million searches or 3.7% of the search market with AOL LLC lagging behind with only 371 million searches which comes out to 2.4% of the search market. For more information, please read the full article.
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