Many people are unaware of the fact that there are two kinds of SEO firms. Organic, white hat SEO firms, follow Google’s terms of service, don’t spam and don’t endanger your Web site of getting blacklisted. White hat SEO firms organically raise your Web site’s page rank by using keywords, submitting articles and press releases, creating traffic with blogs, social media links and many other techniques. However, there are black hat SEO firms that boost your Web site traffic unethically. These are SEO firms that put your site in danger of being blacklisted on Google which will guarantee that it is never found by anyone. To spot which SEO firms are organic, white hat firms and which are black hat, read the following list of 4 common techniques of black hat SEO firms.
Hiding content. Many black hat SEO firms hide content within the HTML coding of your Web site. One way they do this is to use comment tags to stuff keywords. This will be invisible to the site visitor but not to the search engines, which do not like keyword stuffing. Keyword stuffing is one way to get your site blacklisted and if you don’t check the HTML coding your SEO firm is providing you with, you could be in danger.
Keyword Stuffing in META tags. Organic SEO firms never keyword stuff because they know how many keywords they can use without overdoing it. However, black hat SEO firms will keyword stuff to get your site ahead at first, but eventually you’ll get caught. The META title, description and keywords should each contain a certain amount of keywords, and any more can hurt your site. The META title should contain one keyword that describes your site overall. The META description can contain one or two keywords that describe why your site is online. The META keywords section should have 3-5 keywords that you want your site to be found for. Any more than this amount of keywords in the META tags can be seen as unethical and can put your site in danger of the blacklist.
Link farming. Link farms are pages that have no other purpose than to list links of unrelated Web sites. They won’t provide any more traffic and if you participate in link farming you run the risk of getting blacklisted. Having a resource page is a better idea, this is where you can list links that are related to the content of your site to provide more information to the visitor. If the sites you link to agree to link back to you, that is an example of honest, ethical, organic SEO.
Doorway/Gateway Pages. These are pages that are designed for search engines. They’re fake pages that are stuffed with keywords and are highly optimized for 1 or 2 keywords that link to a landing page. The typical visitor will never see these pages because they’re automatically redirected to the target page, however the search engines can see them and will flag your site as spam and ban your site from appearing in the search engine results.
Tags: Ethical SEO, Organic SEO, white hat seo
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I really enjoyed reading this. Think I’m going to look through your other posts!