Archive for June, 2010

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2 Big Money Saving Tips for PPC Web Site Promotion

Monday, June 28th, 2010

Pay-per-click advertising for Web site promotion is often one of the first things to go when a business needs to cut back on their advertising budget. One of the biggest mistakes, however, is to do away with your PPC campaign altogether. A smaller budget does not mean you have much less to spend on things that actually matter when it comes to PPC. In fact many PPC campaigns have areas that could use some trimming in order to save some extra cash. In order to trim your existing PPC budget but keep all the needed components, follow these money saving tips:

Get rid of extra keywords. Many people fall into the habit of including as many keywords as possible within your ad group. Removing some of the keywords that don’t fit and putting them into their own ad group will help create a more targeted campaign. Get rid of long or vague keywords, it will help to make sure your PPC budget will be used by people who are actually looking for the product you are selling.

Send people to the most relevant page on your site. Many PPC campaigns automatically send people who click to the homepage of your site. However, if your site isn’t user-friendly enough, people may give up and move on, resulting in wasted money. Instead, send people to the most relevant page of your site depending on what the PPC ad is selling. If you’re selling furniture, and your ad is for pool tables, make sure when surfers click, they’ll be on the page of your site that allows them to view the pool tables. This will result in more sales and makes your PPC clicks worth it.

As you can see, it’s not hard to trim the Web site promotion budget for your PPC campaign and make the clicks you do get more relevant. Following these two major tips will help you turn your clicks into sales and prevent yourself from spending extra money that will drain your PPC budget too quickly.

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Posted in Ethical Search Engine Optimization | 4 Comments »

10 SEO Tips for Success

Wednesday, June 23rd, 2010

When you begin your SEO campaign, it can be difficult to separate myth from truth. It seems everyone has different ideas of what works and what doesn’t, and even someone who’s been in the business awhile can get confused as SEO trends, tactics, and techniques change over the years. However, if you follow these 10 basic rules, you’ll be off to a great start.

1. Perform keyword research - this is a very important step in your SEO campaign, before you even begin. Thoroughly research all keywords you may want to use – this can make a huge difference in your strategy!

2. Don’t use the same Metas for every page – All your Meta and Title Tags should be unique for each page. Also, make sure to use keywords and write an engaging title.

3. Don’t try to deceive the search engines - Don’t overuse keywords, hide text, or create doorway pages. These are unethical forms of SEO. With the current trend of search engines favoring ethical SEO, your best practice is to create a well-thought out web page, that has unique content, and is easy to navigate.

4. Avoid low quality links – Not all links are created equal. Instead of getting links from link farms, research the popularity of websites before getting links from them. Alexa ranks are a good way to check popularity, as well as pagerank.

5. Update site regularly - Sometimes, an out-of-date Web site can be worse than no website at all. Make sure you update regularly with current information, news and events, and fresh content. If you want to catch the eye of the search engine robots, regular updates are a great way.

6. Don’t compete for single keywords – Instead, compete for keyword phrases. This will make it more likely that your site will show up as a relevant search result.

7. Research your competition – It’s always good to know what the competition is up to, including what they are doing on their website, where they are getting links, etc.

8. Design your website to be SEO friendly – There is definitely an SEO strategy when it comes to website design. Avoid heavy Flash and lots of graphics, since search engine robots crawl the text, not images. Good Meta and Title Tags are a must, as well as fresh and engaging content. If you’re hiring someone to design your website, look for someone who is an expert in organic SEO.

9. Don’t ignore the power of content – Nothing drives a Web site like good content. Make sure your content is engaging, original, and well researched. Use keywords strategically (so they fit in with the natural flow of text).

10. Always proofread – This step should be a given, yet it’s not uncommon to see typos and content mistakes on web pages. Aside from providing incorrect information and mistakes as well as typos make a Web page and its company look unprofessional.

Most importantly, keep in mind that SEO is not accomplished overnight. It can be a long process and takes lots of work and sometimes trial and error. Keep up your effort and don’t give up!

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Posted in SEO Experts, learn SEO | 8 Comments »

Top 4 Things an Organic SEO Firm Would Never Do

Monday, June 21st, 2010

Many people are unaware of the fact that there are two kinds of SEO firms. Organic, white hat SEO firms, follow Google’s terms of service, don’t spam and don’t endanger your Web site of getting blacklisted. White hat SEO firms organically raise your Web site’s page rank by using keywords, submitting articles and press releases, creating traffic with blogs, social media links and many other techniques. However, there are black hat SEO firms that boost your Web site traffic unethically. These are SEO firms that put your site in danger of being blacklisted on Google which will guarantee that it is never found by anyone. To spot which SEO firms are organic, white hat firms and which are black hat, read the following list of 4 common techniques of black hat SEO firms.

Hiding content. Many black hat SEO firms hide content within the HTML coding of your Web site. One way they do this is to use comment tags to stuff keywords. This will be invisible to the site visitor but not to the search engines, which do not like keyword stuffing. Keyword stuffing is one way to get your site blacklisted and if you don’t check the HTML coding your SEO firm is providing you with, you could be in danger.

Keyword Stuffing in META tags. Organic SEO firms never keyword stuff because they know how many keywords they can use without overdoing it. However, black hat SEO firms will keyword stuff to get your site ahead at first, but eventually you’ll get caught. The META title, description and keywords should each contain a certain amount of keywords, and any more can hurt your site. The META title should contain one keyword that describes your site overall. The META description can contain one or two keywords that describe why your site is online. The META keywords section should have 3-5 keywords that you want your site to be found for. Any more than this amount of keywords in the META tags can be seen as unethical and can put your site in danger of the blacklist.

Link farming. Link farms are pages that have no other purpose than to list links of unrelated Web sites. They won’t provide any more traffic and if you participate in link farming you run the risk of getting blacklisted. Having a resource page is a better idea, this is where you can list links that are related to the content of your site to provide more information to the visitor. If the sites you link to agree to link back to you, that is an example of honest, ethical, organic SEO.

Doorway/Gateway Pages. These are pages that are designed for search engines. They’re fake pages that are stuffed with keywords and are highly optimized for 1 or 2 keywords that link to a landing page. The typical visitor will never see these pages because they’re automatically redirected to the target page, however the search engines can see them and will flag your site as spam and ban your site from appearing in the search engine results.

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Posted in Ethical Search Engine Optimization | 2 Comments »

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