Archive for July, 2010

5 Twitter Tools to Use for Easier Social Media Marketing

Monday, July 26th, 2010
Hootsuite is a great Twitter tool for easy social media marketing.

Hootsuite is a great Twitter tool for easy social media marketing.

It’s no secret that Twitter is a great tool to use as part of your company’s social media marketing campaign. Its easy to use, a great way to get quick bite-size pieces of information to your customer base and tweets are now being indexed in Google. However, many businesses don’t have time to tweet multiple times a day, or simply put, they make a Twitter account and forget about it. Luckily, there are Twitter tools that let you schedule tweets. Instead of remembering to tweet every day, a business owner could simply take a small amount of time out of his or her Monday to write and schedule tweets for the whole week. This makes using Twitter much less time consuming but the business is still using the social network to its advantage. Here are 5 Twitter applications that allow users to schedule tweets provided by an article on SheGeeks.net.

Hootsuite: This Twitter tool allows users to manage multiple Twitter accounts if necessary and write and schedule Tweets as far into the future as desired. From the Hootsuite main page you can see your Twitter home feed as well as your personal sent tweets, pending tweets and track your analytics to see which tweets with links people are clicking on.

Twuffer: Twuffer allows Twitter uses to create a list of future tweets and schedule. Businesses use Twuffer to tweet announcements, reminders and let followers know about a new blog or podcast.

Future Tweets: This free service lets users schedule tweets so you can appear like you’re tweeting even if you are away from your phone or computer. It also lets you tweet backwards, which may not be useful for work, but looks really cool anyways.

TwAitter: This free services allows businesses to schedule future tweets as well as have your business blog or RSS feed automatically fed to Twitter.

CoTweet: Using this Web client, you can archive tweets, monitor keywords and trends, manage multiple Twitter accounts and schedule future tweets.

Using Twitter tools like these that allow you to schedule your tweets will help your business generate more of an online presence and activity on your Twitter account without using up all of your valuable time. However, don’t use tweet schedulers for spamming your followers with multiple tweets at once or the same tweets every day. Schedule your tweets throughout the day and don’t always make them advertisements. Use tweets to make announcements about new products or services, hold contests and giveaways, alert followers of new blog posts or videos and hold sales or distribute coupon codes. Ask a question and have your followers tweet you the answer or provide them with interesting and useful information. Spamming followers with advertisements 6 times a day will cause people to lose interest and un-follow you. Once you begin using one of these great Twitter tools in your social media marketing campaign, you will begin to see the positive impact regular Twitter use can make on your business.

Bing – Yahoo Merger: The Second Coming of SEO

Wednesday, July 21st, 2010

It’s about time you prepared for the 2nd coming in search engine optimization – the Bing – Yahoo Merger is currently feeding 25% of searches and Bing’s ads are appearing at the bottom of Yahoo’s search results.

Did you receive a notice from Yahoo or Bing about changes in your PPC?

How will this merger affect your SEO strategies.

Read the opinion of one marketer from StepForth

Being Prepared for Negative Publicity Should Be Part of Your Online Marketing Strategy

Wednesday, July 21st, 2010

With the global connectivity of the Internet, rarely anything a company does goes unnoticed. Managing your online reputation is obviously important – you don’t want customers or other businesses to see you in a negative light. Even if managing your online reputation is easy under optimum circumstances, what do you do if a crisis arises, or you find you have negative reviews?

The best way to deal with this is to be prepared. If you’re prepared to handle negative situations before they arise, dealing with these issues will be much easier and less costly in the long run. And there’s no better time than now to start. With the speed that news is spread over the Internet, negative publicity can pop up seemingly without warning.

One of the most time consuming steps is to establish trust and credibility. If your company has a good reputation for being ethical, reliable, and responsible, then when a crisis arises, people will be more likely to listen to your side of the story. This does not come overnight, but maintaining a good rapport with customers and other businesses, as well as good PR and ethical business practices, can help you build this reputation over time.

Equally important is setting up a crisis team, who will be in charge of cleaning up any negative PR. This team should include an online media spokesperson, who will act as the voice of your company on your social media sites, blogs, and anywhere else online. Your team should also include advisers whom you can consult with before reacting to a crisis or bad reviews.

While negative press could pop up with lightning speed, your reaction to it shouldn’t be so hasty. Taking time to consult with others, and carefully think out your response can save a lot of headaches and having to deal with more bad publicity.

If you’re angered by a bad review, you may feel the need to strike back. While we’d like to think that people can hold their temper and act in a professional manner when dealing with business issues, this isn’t always the case. The best way to respond to a negative review is to apologize to the person for their bad experience and defend your business in a calm, respectful, and professional manner. If they happen to say something about your company that isn’t true, simply clear up the misconception with an explanation. An angry or disrespectful response will only make you and your company look worse than the negative review itself. Interacting with customers online in a professional manner, even disgruntled ones, can help build your reputation as a compassionate and professional company.

If your company is too small to have its one crisis or PR team, hiring an SEO firm or Public Relations professional can help you manage your online reputation. After all, you’ve put a lot of time in building your business, and your online marketing strategy. You don’t want to throw away all your hard work over one crisis or a bad piece of PR.