Not All Blog Comments are Created Equal – Know What to Post or Just Delete
Spam, the dreaded online term for anything that keeps coming back to annoy you and forces itself into your blog comment queue. Comments from far east websites as well as tactics from black hat SEO firms will likely degrade your business’s reputation as well as other ethical blog marketing efforts.
How can a corporate or business blog avoid these infectious comments? Follow this rudimentary business blog marketing advice.
1. Always, always check the “moderate comments” box on your blog platform. If you do this, then you can decide what comments are worthy enough to approve on your business blog.
Recognize what constitutes Spam and what may be legitimate. Here are a few examples I recently found on this SEO business blog:
Submitted on 2010/07/27 at 10:54am
Good brief and this post helped me alot in my college assignement. Say thank you you seeking your information. (from what could be a non-spam website)
Submitted on 2010/07/28 at 7:56am
thanks for keeping me up to date on this issue.
2. If a comment is questionable, then follow the link provided. More often than not, the website will no longer exist or it will be another blog with a list of links and no content. These links are NOT the type of link building you want for your business blog, which may impede any other marketing efforts.
Look at this example below:
oldfortharrod.com
Usually I do not post on blogs, but I would like to say that this article really forced me to do so! Thanks, really nice article.
The site above is legitimate, but the comment is not. Our SEO blog receives many comments like this and I think someone is just adding a random domain or it’s the work of an unethical SEO firm.
3. Monitor & delete your business blog comment queue often. If your business is maintaining a blog everyday or every week, and it’s receiving traffic, then someone should be monitoring the spam and other comments too. If it’s not your marketing department, then appoint someone else to do it.
Afterall, you don’t want to waste your time sifting through 65 spam comments every month, do you?
Search Circus monitors all comments on our SEO business blog and we offer ethical business blog marketing advice via articles, consulting, and adult education classes in the greater Cleveland area. Ask us how we can help your business garner a greater presence online.
