More and more businesses are creating Facebook pages, but not all businesses actually know what to do with them. Simply having a page doesn’t mean you’ll get lots of new customers and visits to your official website. You need to know how to create and manage your page to get the most out of it.
1. Update Your Page Regularly
A page with outdated or few discussions, posts, and comments gives the impression that your company is unprofessional, or doesn’t care to interact with their customers. These are obviously not impressions that you want to make. Update your page regularly with posts that contain relevant information, news stories, links to your blog posts, videos, etc.
2. Set a Goal
Decide what you want to achieve with your Facebook page. Do you want 10,000 “likes” by the end of the year? Do you want at least 5 comments on your page per week? Once you’ve set a goal, you have to decide what you need to do in order to achieve it. If you want more people to “like” your page, you may need to extend your network and promote your page. Post a link to your Facebook page on your website, blog, Twitter feed, and e-mails. If you want more people to comment on your page, post thought-provoking questions or post relevant interesting news stories that are bound to get people talking.
3. Post Photos and Video
People love pictures, and with the popularity of YouTube, they obviously love videos as well. This is especially helpful if you want to show off certain products or the results of your services (if you run a hair salon, for instance, post before and after pictures – with customers’ permission, of course!). You can post videos to your page that show tutorials on how to use your products, or a bio on the company.
There is a lot more to Facebook, but using these three tips will help set you on the right track. Contacting our local SEO firm can help you learn more about what you can do to build your Internet marketing strategy and get the most out of an effective social media marketing campaign.