According to B-to-B magazine, Web sites haven’t changed much since 2009. The recession prevented redesigns and other experiments and updates were made to most Web sites only when needed. However, now companies are beginning to update their Web site design as well as spend more time on their Internet marketing campaign. Here’s three easy ways you can improve your company’s Web site.
1. Add social elements to your Web site and build a reputation on social media networks. Start a Facebook fan page, make a Twitter account and post a video on YouTube. Remember to keep it fun but professional. This will establish an Internet presence that will attract new customers as well as earn you a good reputation in the industry. You’ll also be able to see what people are saying about your company and use criticism to improve your business.
2. Come up with a mobile app. People aren’t going straight to their computers in the morning anymore. They’re going for their iPhone, iPad or BlackBerry. According to B-to-B magazine, if your business can come up with a separate app for the iPhone or iPad, it will help boost loyalty. Don’t feel like you need to keep every element from your site on the app. The key is to keep it simple and easy to use with the most important and frequently-used functions at the top.
3. Make sure your Web site is user-friendly. Internet users today are used to mobile apps and widgets that make it very easy to do what they need to do. In order to make a user-friendly Web site design, keep fancy design elements to a minimum and focus on helping them make the most of their time on the site. Keep in mind that your Internet marketing campaign will be drawing in people who have never been to your site and you’ll want to make it simple for them to find their way. Also keep in mind that people may be looking at your site from their iPhone, so don’t use Flash and make sure navigation is easy to use no matter how large or small the screen may be.