To the average internet user, the Yahoo/Bing merger may not make much of an impact. However, it has caused quite a stir with those involved in internet marketing, such as SEO firms. How is this merger going to affect search engine marketing? While the merger has officially begun in mid-August, there are still more changes to come. Here is some of the latest news on the merger and how it affects SEO.
- In mid-August, all organic search results on Yahoo came from Bing. This will give Google some competition, but there is still a long way to go. Depending on your source, Yahoo/Bing now control 22-24% of the search market, while Google retains 65-70%. However, with Yahoo/Bing now controlling about a quarter of the market, Google is going to have to step up their game if they want to stay on top.
- As of August 31, advertisers can now transition to Microsoft adCenter. The full transition won’t be completed until October, but it’s a good idea to begin now to ensure a smooth transaction. Want to know more about adCenter and how to begin transferring your account? This guide will help you.
- While in the past, you may have focused more on Google, now with Yahoo/Bing taking up a larger portion of the market, you may want to concentrate more on this search engine. So how do you find SEO success with Bing? Search Engine Journal has this wonderful article on 5 Things You Need to Know to Succeed with Bing. This article explains many of the differences between Bing and Google in both organic and paid search.
As the merger progresses, there will be more news to come.
Tags: search engine marketing, seo firm, seo news