Archive for April, 2011

Quora Social Network: My Dabbling Into Another World Part 1

Wednesday, April 27th, 2011

Dumbfounded by Quora? You never heard of it? No worries. Me either, till today. I actually kind of just stumbled upon it through an article I read in Chief Content Officer (CCO) Magazine.
I find the entire concept fascinating. It’s another component of the social media world that I can take part in.

After my initial sign up on the site, (which only took a minute; all you need is your full name, E-mail and password) I was ready to start “Quoraing.”

According to the site, Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it. The most important thing is to have each question page become the best possible resource for someone who wants to know about the question.

Sounds pretty neat, huh? My initial reaction to the site was that it’s a cross between Twitter and Wikipedia, the free encyclopedia that anyone can edit. I say this because you can “follow” different topics and you can add your own answers to questions and topics just like Wikipedia allows you to do.

I frequently use Google to find the answers to many questions. It appears that Quora is another tool to use on the Web when surfing for answers.
I found out that Quora was Co-founded by Adam D’Angelo and Charlie Cheever. Both guys worked for Facebook and hold degrees in Computer Science. I browsed the rest of the “team” and it appears that every person holds some type of computer degree from either Caltech, Harvard, or Standford. Pretty impressive I must say. The site also has a detailed Private Policy and Terms and Services section.

No matter what your interests are, Quora appears to be a unique platform where you can search from topics ranging from music, travel, cooking, science and so much more! I am already “following” sports, politics and SEO. I made my first post on the sports page.

I am excited to start searching the site and to take part in the conversations. I have no idea if Quora will become as huge as Twitter, Wikipedia, or Facebook. I don’t know the impact it will have on businesses and companies, if any. Time will tell. In the mean time, I will be navigating the site and adding my own input. Quora appears to be a neatly organized smorgasbord of Q&A’s and topics, and I am ready to divulge in the information.

Stay tuned on my updates and how I think Quora will do in the social media world!
Off to “Qweet.” :o )

Social Media Marketing Then and Now: The Mobile Revolution For B2B Marketers

Friday, April 15th, 2011

Although many businesses have made the connection with social media and have had success with brand promotions, some still haven’t realized the impact mobile has had on B2B marketing efforts. Mobile has grown into one of the most influential media sets of our time. As a result of the increase in smartphone purchases and more time spent on mobile devices, marketers are opening their eyes and taking advantage of this golden opportunity to reach their clients and customers.

According to the Chief Content Officer Magazine (CCO), mobile subscriptions have increased at an alarming rate worldwide.  The total amount of subscriptions has reached 5 billion, and there is a projected 40 percent growth rate for smartphones in 2011. Furthermore, there was a 240 percent year-over-year surge in accessing social media via mobile devices last year alone.

With all these statistics in mind, it makes a lot of sense for B2B marketers to concentrate their campaigns on this mobile trend. Although many marketers have the notion that only consumers utilize these devices to access information, they couldn’t be further from the truth. Currently, 72 percent of the workforce in this country alone is mobile, and 64 percent of influential B2B decision-makers view their email through mobile devices. Now that the mobile revolution has begun, marketers have a new outlet for promoting their brands and spreading awareness for their campaigns.

The Modern Rules of Social Media Marketing

Friday, April 8th, 2011

Online marketers are always happy to have large followings on social media sites. Contrary to popular belief, companies are gearing their marketing efforts to promoting brand loyalty and gaining insights from their customers, rather than focusing merely on conversion rates and profits. With the marketing focus straying away from monetary value, companies are more concerned with what their fans think about their products. Brand marketers want to keep consumers satisfied and coming back for more.

In a July 2010 survey conducted by Millward Brown and Dynamic Logic, social media marketers revealed the most valuable aspects of brand marketing. Increases on spending were at the bottom of their list, while gaining insight from fans and customer loyalty were the top priorities. Three-quarters of those surveyed also said that advocacy and engagement were two important factors to their online marketing campaigns.

Based on these results, social media marketing efforts are becoming more focused on loyalty and insights from the consumer. Brand marketers are starting to realize just how valuable their fan base is for providing crucial market research for improving their campaigns. It’s no longer all about putting exact monetary values on each Facebook fan or Twitter follower. Now, marketers are becoming more concerned about engaging their customers and staying connected with followers.