Social media certainly isn’t a new concept, and with recent trends in popularity and industry feedback, it doesn’t look like it’s going anywhere for quite some time. Don’t be fooled, as social media refers to much more than the droning activity of updating one’s status and checking into locations. Businesses large and small have flocked to social media marketing services such as Facebook and Twitter, and all to establish a sense of online customer service for fans. But how exactly are these websites to your individual needs? Even if you are just a hobbyist blogger with an interest for a niche interest, social media websites can help you reach an online audience with similar passions.
Determine what type of account you wish for people to see and interact with on a daily basis. If you are creating a social media profile for a business, use the company’s logo and maintain team-oriented communications with fans and followers. However, if you’re the sole owner of a business or website, you may want to create the profile under your own name and feature a positive image of yourself as the avatar. Potential customers and fans will appreciate the personal touch you’ve added to your profile, but don’t go overboard. Keep updates about monotonous happenings to a minimum, as readers tend to lose interest in ideas that aren’t rooted firmly in your business or website’s intentions.