If Google is your search engine of choice, (Chances are it is, as Google holds a 64% market share in search traffic) you may have noticed blue links along the side and above your query results. These are pay-per-click ads. Internet Marketers use pay-per-click ads on various search engines to supplement their organic SEO results.
Most SEO initiatives have about a 6-8 month lag time before you will ever see ranking results. A well-planned pay-per-click campaign can be a great catalyst to raise your organic rankings, or supplement your traffic when your organic Internet marketing initiatives start to plateau.
With any PPC provider, you bid for rank within the search results for any given keyword of your choosing. You are only charged when someone actually clicks on your ad to go to your site. Contrast this with a PPI or pay-per-impression campaign where you pay a set amount every time your ad is shown in the results. You can bid as low as $.01 and there is no ceiling to how much you can bid for a keyword. Keep in mind however, that your ad’s ranking is directly correlated to the price you’re willing to pay per click.
To initiate a PPC campaign, sign up and register with a PPC provider. Google Adwords is likely the largest and most widely used, as referenced by the 64% market share… You will need to provide a credit card number, and in all likelihood a deposit into the account. Design your ads with a keyword-based title, body text and a link to the landing page of your site. Finally, set up your campaign and bid for clicks.
One important thing to remember is that Google’s Adwords algorithm assigns a “quality score” to the relevancy of your ad to the searched keyword. When designing your PPC campaign you may be able to further optimize by designing your ad around the most relevant keyword you can come up with.
Tags: googel adwords consulting, google adwords services, pay per click campaigns, ppc service provider