It used to be that properly designing and managing a Website required extensive knowledge of HTML. In the past few years, with the advent and rising popularity of services like WordPress, content management systems have come on to the scene and put Web site design firmly in the hands of the layman.
If you have ever created a Web page or blog on a free Web server, you’ve probably run into at least a basic content management system. Essentially these types of systems allow you to choose a template from which to create your Web page. You can then easily add and edit content as if you were using any word processor software. No knowledge of HTML is necessary.
Content management systems allow even the least technologically-savvy to set up a Website and start running a basic SEO campaign in no time. Since most content management systems have such an easy to use interface, it makes it simple for anyone to set up a Web page in literally minutes. If you don’t know HTML, CMS’s such as WordPress or Joomla give you the opportunity to begin publishing content to drive search traffic to your site.
Even if you already have an established Web page, using a WordPress plugin is a great way to add content to improve your organic search traffic and rankings. As per the first lesson in search engine optimization, content is king. Take advantage of one of the many content management systems out there to quickly and easily publish keyword-rich content. By baking keywords specific to your business or industry’s search traffic, you will garner more visitors and potential customers to your site than you ever could have without it.
Content management systems let you quickly and easily create and publish content to your Web page, cementing your reputation as a subject matter expert and leader in your field.
Archive for April, 2012
Cleveland SEO Techniques: How To Use a Content Management System
Monday, April 30th, 2012Cleveland Internet Marketing: How To Use Email To Reach Customers
Tuesday, April 24th, 2012Since the advent of the various social media platforms, email has mistakenly been labeled as a dead medium for reaching customers. However, the key to marketing is reaching your buyers through as many mediums as possible. Whether through Facebook, Twitter, or even marketing through email, the best way to reach your customers is to reach them on multiple platforms.
As evidenced by sites such as Groupon and Woot.com, email is an effective way to reach customers, if done correctly.
Here are 4 of the major Internet marketing mistakes people make when reaching customers through email:
1. Emailing Too Often or Not Often Enough
While Groupon has thrived on a daily email, depending on your business and your customers’ preferences, a daily email may be too frequent. You will need to test different email frequencies to determine how often you should be emailing customers and prospects. Emailing monthly is discouraged because thirty days is a long time. One email in thirty days is easily forgotten.
2. Including Too Much Information
Emails should be short, no more than three to four hundred words, and have a single clear call to action. Anything more is going to overwhelm your email recipients. Hit your customers with a simple, persuasive offer that is easily recognizable and understood. If it takes more than thirty seconds for your customers to make a decision whether or not to act, chances are you’ve already lost them.
3. Segment Your Mailings
Collect data on your customers and personalize each email using mail merge or variable data emailing. This allows you to tailor your messages directly to individuals, capturing their attention and engaging them in a high-level relationship.
With these tactics you will find that email is in fact a very effective tool in your Internet marketing toolbox. Only with a fully integrated platform will you achieve the best possible marketing mix to maximize your budget and your results.
