The Added Value of Social Media and Article Submission Marketing
Article writing is as old as the printing press itself, and article submission marketing pre-dates social media marketing; however, many companies do not realize the real value of online article submissions.
There are hundreds of FREE article directories online, which all have general submission guidelines such as article title count, minimum and total word count, self-promotion policies, etc. Although it is time consuming, article marketing is still one of the most reliable and effective methods to promote your expertise in your industry and field. Search engines will index articles faster than any social media update.
Besides submitting your business articles to directories, you’ll want to submit articles to social networks (provided you have an account) and online forums. According to SearchEngineOptimizationJournal, the following sites are recommended.
1. Industry Related Forums – People come to forums read and learn. Start a new thread with the title of your article, just remember that self-promotion of your company’s products or services is not welcome. Keep it objective and informative. If you provide solid information, you’ll likely garner interest as well as a following of people leaving comments.
2. Top Industry Blogs – Oftentimes popular industry blogs will allow a handful of guest writers. Pitch your article summary and hope the owner will grant you a spot on his/her blog. These guest spots make for great tweets and more social networking both on an offline!
3. Social Networking Websites – Once you receive the email that “your article has been accepted into 123 Article Directory, then it’s time to submit that link to all the social networks you belong to including social bookmarks. Some of the best article submission marketing strategies are social bookmarks. Don’t forget your multiple Twitter accounts, LinkedIn, FastPitchNetworking and Facebook accounts as well.
