“The headline concisely conveys the company’s selling proposition that its memory chip packs can make customers more productive.” – B2B Magazine
The headline contains the most important words in any article submission, blog post or advertisement. If you can’t sell your readers with those first few words, you’ve just lost a wealth of prospective customers or clients.
B2B Magazine (Oct. 12, 2009) makes this point very simple, “…words still have meaning. So make them count, because audiences actually pay attention to them. But they won’t if the copy and headlines – or both – are rendered meaningless through overuse …or lack content.”
Whether you are writing a full page advertisement, informative corporate article for submission, or a candid blog post, headlines have the greatest impact for viewers. Avoid cliches as well as overused phrases such as “I’ve/We’ve, solutions for…, newly emerging markets,” and other well-worn boring headlines.
Try one of these headlines to garner more readership and interest from an article submission, courtesy of Chris Garrett.
- Top Gadgets for _____
- Top 10 Tips For Hassle Free ______
- Unusual but Achievable ____
- Best ____ For Under [Price]
- Have a ____ You Can Be Proud Of
- How _____ Will Impact _____ in [Year] (Did you notice this is also the headline for this blog post?)
- The Modern Rules of ______
- 7 Most Frightening ____ (appropriate for October article submissions)
- Top 10 Scary _____ Facts (another good headline for October)
- ______ Do’s and Don’ts
- The Real Truth About ______
- Little Known Ways to _____
- Top 10 Worlds Cheapest/Best/Most Expensive _____
The bottom line of any headline is to concisely convey the message on every article submission to engage the reader enough to read the entire article, advertisement or blog post. Did I get your attention with this headline?
Article marketing is just as popular as press releases for some companies, and much less expensive. Ask Search Circus about the benefits of article submission and marketing for your company.
